Top 5 Fashion Games in Bulgaria in Q4 2021

The fourth quarter of 2021 saw notable trends among the top 5 fashion games in Bulgaria, with varying performances in weekly downloads, revenue, and active users.

Hair Challenge from Rollic Games demonstrated fluctuating weekly downloads, ending the quarter with approximately 6.1K downloads. Its weekly active users saw a resurgence from around 21.2K at the beginning of October to about 27.5K by the end of December.

Love Fantasy: Match & Stories from Appzoa Tech Co., Limited had an impressive increase in weekly downloads, peaking at nearly 14.9K in mid-December. Its weekly revenue showed a gradual rise, reaching around $33 in the same period. Weekly active users also spiked significantly, hitting approximately 23.5K mid-December.

Doll Designer by Lion Studios experienced a decline in weekly downloads initially but saw a recovery towards the end of December with about 3K downloads. The app’s weekly active users also mirrored this trend, starting at around 7.2K and ending the quarter with approximately 5.4K.

Makeover Race, another title from Rollic Games, had a notable increase in weekly downloads, peaking at around 9K in early December. The app’s weekly active users followed this uptrend, reaching approximately 12.7K by the same period.

Hair Dye! from Crazy Labs saw its weekly downloads rise significantly, peaking at around 7.6K in the last week of December. Its weekly active users also saw a marked increase, reaching approximately 21.2K by the end of the quarter.

These insights are based on data from Sensor Tower, where more detailed analytics can be found.